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China Aquatic Products Processing and Marketing Alliance

The 6th International Shrimp Industry Development Forum
  NOV 4, 2014, QINGDAO, CHINA  




NOV 4, 2014,


No.678 Jinshui Road, Licang District, Qingdao, Shandong Province, 266300 P. R. China

8:00– 8:30: Registration:  Grand Ball Room, 3rd Floor, Sheraton Hotel

8:30– 9:00

 Speaker: Representatives from China Ministry of Agriculture

Keynote Speech
Speaker:  China National Certification and Accreditation Administration

Facilitated by Dr. Cui He,  Vice Executive President of CAPPMA

9:00– 10:20

PLENARY SESSION : Global Prospective on Sustainable Seafood Industry
Facilitated by Jin Zhonghao, MTNI Director of WWF China


Global Response to Responsible Fisheries

Speaker: Nomura  Ichiro
Fisheries Policy Advisor for the Indonesian Ministry of Marine Affairs and Fisheries. Mr. Nomura held, from 2000 to 2010, the position of Assistant Director-General and head of the Fisheries and Aquaculture Department of FAO in Rome where he was responsible for all FAO programmes and activities in the field of fisheries and aquaculture.

China Progress in Sustainable Fisheries

Speaker: Dr. Cui He
Dr. Cui He is the Vice Executive President & Secretary General of China Aquatic Products Processing and Marketing Alliance (CAPPMA).  Dr. CUI has rich knowledge on whole production line of processed aquatic products, including various types of fish, crab, and shrimps.

Sustainability and Profits in the Global Seafood Industry

Speaker: Ms. Michele Kuruc
Vice President,  World Wide Fund For Nature (WWF) US

Global Efforts for Sustainable Wild Caught Fisheries

Speaker: Kelvin Ng
Kelvin Ng was appointed as the Asia Pacific Director for the Marine Stewardship Council in May 2012. An Engineer by training, Kelvin has extensive knowledge about the region and strong FMCG food service and supply chain background.

New movement to Sustainable Aquaculture

Speaker: Chris Ninnes
Chris Ninnes was appointed CEO of the Aquaculture Stewardship Council ( ASC)  in October 2011.  He continues to hold that appointment. Before joining ASC, Chris held various senior positions in the different sectors including NGO, Commercial companies and Government Agency.

Facilitated Discussion and Q & A

10:20-10:35 : Coffee Break


Session 1: Sustainable Seafood Supply Chain  (Market and Supply)
Facilitated by Geoff Bolan, Commercial Director of MSC US


Supply Landscape Russian Pollock and Sustainability
Speaker: Alexey Buglak - Executive Director, Russia Pollock Catchers Association (PCA)

Sustainable Development of Canadian Fishery Practice
Speaker:  Ms. Anna Trevalyan, Senior Policy Analyst, Department of Fisheries and Oceans of Canada.

Sustainable Seafood Collaboration in the UK Market   
Speaker: Ms. Shirley Zhu,  China representative of IGD
(IGD is a research and training charity that helps the food and consumer goods industry deliver the needs of the public.)

Commitment to Seafood Sustainability
Speaker: Marco Avitabile, Regional Vice President of Food & Beverage- Asia Pacific, Hyatt
(Hyatt is a global hotel chain.)



Session 2:  Sustainable Fishery Development
Facilitated by Yellow Sea Fisheries Research Institute Chinese Academy of Fishery Sciences


Presentation and Panel Discussion

  • John Connelly, President of the National Fisheries Institute (NFI), USA
  • Mr. Jose Miguel Burgos, Director of Sernapesca (Chile)
  • Pro. Feng Yuming,  Chief Strategy Officer of  Zhangzidao Group Co. Ltd., China
  • Carl Carrington, CEO,  Aotearoa Fisheries Ltd,  New Zealand

12:30-14:00:  LUNCH
    Buffet at  Feast Signature Restaurant, 2nd Floor


Session 3: Traceability:   A Key Tool for Securing Supply and Reaching Markets
  Current Trends and Actions on Traceability in the Seafood Industry


Landscape of Global Traceability today  

Speaker:  Tejas Bhatt, Global Food Traceability Center

  • Brett William Haywood (Blu), owner & CEO, Sea Quest Fiji Ltd. (Fiji)
  • Vincent Andre, Food Safety and Quality Advisor, AETS Company (Thailand)
  • Zhang Shixue, Director of Tianjin Central Fishing Port

Panel discussion

  • Dr. Cui He, CAPPMA
  • Dai Xiaojie, Professor of Shanghai Ocean University
  • Brett William Haywood (Blu), owner & CEO, Sea Quest Fiji Ltd. (Fiji)
  • Vincent Andre, Food Safety and Quality Advisor, AETS Company (Thailand)
  • Alexey Buglak - PCA Executive Director

15:20-15:35  Coffee Break


Business to Business Discussion:  Challenges for seafood industry in 21 century
Questions for discussion include:

  • how can traceability contribute to sustainable seafood marketing?
  • how do companies identify the costs and benefits of traceability?
  • what are the trends in sustainable seafood supply and demand?
  • how can suppliers and purchasers make their traceability systems work together?



  • Chen Zhenkui , President of Fujian Dongshan Haikui Aquatic Products Group Co., Ltd?
  • Wu Hougang, President of China Zhangzidao Group Com. Ltd
  • Brett William Haywood (Blu), owner & CEO, Sea Quest Fiji Ltd. (Fiji)
  • Tejas Bhatt, Global Food Traceability Center

TO be final confirmed for this section

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